February 2016

Guest Speaker: The Theory Behind Dynamic Pricing

We had a really interesting guest speaker today in Management Study of Golf Operations. Chris Witham is a Regional Sales Manager at EZLinks Golf LLC, a PGA Tour affiliated company. Chances are, you’ve never heard of EZLinks, but you’ve probably heard of its online tee time retail service, TeeOff.com, now competing head-to-head with GolfNow. EZLinks is the industry leader in “software …

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Running a Golf Tournament

There’s a lot that goes in to putting on a golf tournament, and the Golf Academy has become exceptionally good at it. That’s because each year, the GAA puts on 60 tournaments for an average of 50-70 students per tournament. During your first three semesters at the Academy, Tournament Golf class is mandatory. It’s always on a Monday. If …

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