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Guest Speaker: The Theory Behind Dynamic Pricing

We had a really interesting guest speaker today in Management Study of Golf Operations. Chris Witham is a Regional Sales Manager at EZLinks Golf LLC, a PGA Tour affiliated company. Chances are, you’ve never heard of EZLinks, but you’ve probably heard of its online tee time retail service, TeeOff.com, now competing head-to-head with GolfNow. EZLinks is the industry leader in “software […]

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Todd Sones: Improve Your (Putting) Distance Control

The area most overlooked by amateurs is three-putting. According Golf Digest Top 50 Instructor and Golf Magazine Top 100 Instructor Todd Sones, most players don’t get their first putt close enough, which leads to challenging 2nd putts and too many three-putts. Lag putting is all about feel, and it’s the reason most people three-putt. When they hit

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