In Marketing, Advertising, Promotions, and Sales we are working on a semester-long marketing plan. We can come up with any product we want, real or hypothetical. It’s a lot of work. Then again, it’s a lot of work to bring any product to market, real or not. My group’s marketing plan revolves around a training aid called Emergen-Swing:
What is Emergen-Swing?
Emergen-Swing is a portable, lightweight, customizable training aid, designed to teach you to swing the golf club correctly on-plane, on-path all the time, every time. Emergen-Swing is like having your own golf coach with you. It fits in your golf bag, takes less than a minute to set up, and you can use it anywhere on almost any surface – grass, the patio, even inside on the carpet. The design allows you to easily customize Emergen-Swing to suit your own height, club choice and stance and then practice your swing accurately and consistently.
What does Emergen-Swing do?
Whether you are a beginner, a club player or a pro, a backswing that is on-plane, on-path is the key to greater power, more accuracy and more consistency in your game. Emergen-Swing will ensure you start and finish your backswing correctly and guide you through all the on-plane and path positions from beginning to end. Proven to improve your golf with just 5 minutes practice a day, Emergen-Swing develops your swing muscle-memory, giving you the correct feel and sensations from the top of the backswing, all the way to striking the ball.
Why Emergen-Swing?
So many golfers have trouble with hooks, slices, pulls, or pushes; Emergen-Swing is here to help with that. Emergen-Swing was developed from a simple drill of using two water bottles and aligning them so that you must swing on the correct plane. Being able to swing on the correct plane on a consistent basis is something that every golfer struggles with so this drill was developed and later became the idea for Emergen-Swing. Emergen-Swing forces players to swing on a proper path through the ball. If you struggle with hitting a big hook, you can set Emergen-Swing so that you cannot come so far inside and swing back out to the right. If you are struggling with the slice, set Emergen-Swing up so that the club cannot go to the outside or come from the outside (cutting across it). Emergen-Swing is designed with the idea of muscle memory and forcing the player to make the proper swings enough times he/she remembers it and can take away the device and continue to properly make swings on the correct path.
Notes:
We’re going to be conducting a pre-test survey to see how the public, golfing and otherwise, will potentially react to Emergen-Swing. Stay tuned.