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The GolfNow Effect

GolfNow came up in Understanding Golf Operations the other day. We were discussing marketing as it relates to golf courses and what courses are doing to fill their extra tee times and generate revenue. PGA Professional Fred Barr told us that while he was still at Superstition Springs Golf Club in Mesa, GolfNow was just getting […]

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Testing Day

Each semester, the Golf Academy offers students the opportunity to pass a Playing Ability Test (PAT) like the one they will take in order to earn their PGA Certifications. While the PAT is usually played over 36 holes at the same course on the same day, the Golf Academy’s version takes places over two days at two

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Hybrid Chip Shot

Another shot we covered in Advanced Elements of the Short Game the other day is the hybrid chip shot. This is a great specialty shot to use when you’re still several feet off the green, in a closely-mown area, and facing a front pin location. The hybrid produces a low, running shot that rolls over the top

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