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Specialty Chip Shots, Strategic Management, and Re-Gripping a Club

Big day today at the Academy! In Advanced Elements of the Short Game, we talked about performance rituals. According to the article Performance Rituals by Bill Cole, “Even if you don’t view what you do as a performance, you can use routines to help you relax, focus, and prepare mentally and physically for an upcoming event.” […]

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Emergen-Swing

In Marketing, Advertising, Promotions, and Sales we are working on a semester-long marketing plan. We can come up with any product we want, real or hypothetical. It’s a lot of work. Then again, it’s a lot of work to bring any product to market, real or not. My group’s marketing plan revolves around a training aid called

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